There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.
That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad.
The tremendous persuasiveness of your personal endorsement of a product is what word-of-mouth advertising is all about. Much to the chagrin of professional ad agencies, such word-of-mouth advertising cannot be purchased. But you, as a direct salesperson, can put this special type of advertising power to work for your business.
Because you are fortunate to be on friendly, personal terms with your customers, you can enlist their aid in promoting your services. You can actually turn your present customers into a personal advertising department. All you need to do is master the right way to ask for their help.
Develop Personal Relations
If you learn how to properly ask for their help, your customers will enthusiastically go to work advertising your business. This will help promote your services, lead you to scores of new services, and give you all the valuable benefits of word-of-mouth advertising. There are two types:
Either type can be extremely valuable in multiplying your customer list.
The most important thing to remember is that this kind of help cannot be bought from your customers. It must never seem like you are offering a bribe in exchange for a list of names. As a rule, people will not “sell” their friends to you. Offering an “inducement” also might raise doubts about the quality of your services. If they are as good as you say they are, why should you bribe people for their recommendations?
Remember two very important things about human nature: first, people usually enjoy telling others about products they try and like. Second, people like to be appreciated. One way they get appreciated is by being helpful to others.
In short, offer an incentive for help without appearing to be paying for it.
In this way, you’re thanking the person, not bribing them. They’ll be pleased, won’t feel guilty, and will be more willing the next time you ask.
The next time you call on that customer you should remember to again thank them for their help. Report to them on the reactions of the prospects they suggested. Let the person you know you did call on them, that Mrs. Jones did become a customer and purchased such and such, and that Mrs. Walters was interested but wished to purchase at a later date.
In many cases, after reporting these results, you can obtain a couple of additional prospects from them.
Prospects are the lifeblood of your business. Your greatest asset in direct sales is your inventory of prospective new customers. And there is no better way to maintain that inventory, converting prospects to customers, than by using the power of word-of-mouth advertising ...with recommendations from your present, satisfied customers. Put this power to work now and watch your profits and your list of customers multiply.
It's 4th Of July or Independence weekend here in the States and the word "Freedom' is being thrown around a lot.
But there's a lot more to freedom than just escaping England or tyrannical rulers.
There's also occupational freedom and leaving a job you don't like.
Slaving away in traffic, a cubicle, or to a time clock is definitely another form of imprisonment if you ask me.
I remember the last job I had, 12 years ago. I'd sit in my private eye van for ridiculously long hours staring at some door waiting for my suspect to come out. Sometimes they never did. It was the most boring job ever.
I kept myself occupied by reading copywriting books and materials from guys like Gary Halbert, Dan Kennedy and John Carlton.
I was fascinated with these works of genius and I knew it wouldn't be long before I too had my freedom.
But there was one book that helped me finally tell the man "Take This Job And Shove It".
One book that totally transformed my life.
One book that let me know I could forever gain Independence.
Would you like to know what that book was?
I strongly urge you to buy that book if you need a dose of inspiration and a road map to breaking free.
For the longest time, it was priced at $297.
I'm shocked what this sells for today!
It's worth 100 times that for sure.
Jason "Profit" Moffatt
I was digging around in the backend of Twitter the other day and realized there was a “Analytics” tab. I had no idea.
So, I began digging around and I found something very cool and useful. See in the video below how I’m using Twitter analytics to find winning headlines, blog post titles and email subject lines.
Do you have any ways you like to come up with good headlines or subject lines? I’d love to hear them if so.
Just a quick heads up. As you see in this video Dan is currently selling a program called “Make Them Buy Now”. You can see all the prelaunch videos here (You should definitely watch), collect the FREE BONUSES and you can also purchase the course there.
MY BONUS WHEN YOU PURCHASE: (WARNING: ONLY 1 LEFT)
I’m personally offering a bonus to work with me for 6 Weeks with a program I call Niche Famous. The course is done and ready to rock n roll. The Niche Famous course will teach you how to leverage massive fame and attraction through seldom taught attraction marketing skills.
This is unlike anything on the market and shows exactly how I’ve built a six figure business by doing nothing other than being ME!
Wouldn’t you Love to make more money by simply being yourself, and sharing your honest thoughts with your prospects and clients?
Of course you would.
Anyhow, I’m offering this class and personal assistance to anyone who buys Dan’s course via my link below (However, I only have 1 more slot left)
If you want to get more exposure and views to your videos and would like to start reaching new people, I highly encourage you to watch this video and heed the advice.
Also, once you’ve watched the video, feel free to plug any video of yours in the comments section. 🙂
I also posted this video over on my Facebook page and there’s an interesting discussion going on there as well, and Roosevelt Cooper asked a good question so I thought I’d paste my reply as it may be helpful to you…
Somewhere around the year 2008 “Web 2.0” was a really popular catch phrase that was being feverishly spread around the internet.
Everyone kept talking about how Web 2.0 was going to change the landscape of the net and it was of vital importance for all of us marketers to embrace this new type of social media.
And they were right. Social Media, or Web 2.0 did blow up. In fact, it blew up so much that it essentially destroyed many blogs, websites and other social media platforms. Myspace anyone?
When all this chatter began back in 08 I constantly warned people that they should be careful about focusing all of their attention on these platforms that they didn’t own or operate. It was my belief that people should be trying to retain some bit of virtual real estate for themselves instead of giving it all up to Facebook or Twitter or whatever was hot at the moment.
Don’t get me wrong, I totally think you should utilize Facebook and Twitter and you should go to where the eyeballs are, but spending all of your time and effort there not only cripples your own virtual real estate but it contributes to ruining others as well.
Because we’re all on Facebook, chatting, liking, and friending each other up, many people have abandoned visiting blogs or external websites. And this is bad for all of us.
We’ve become conditioned to just stay inside the comfy combines of Facebook and to not seek out alternative forms of info. It’s kind of like a Walmart opening up in a small town and pulverizing all the small businesses. No one goes to Joe’s Hardware store because they can get everything they want at Walmart, including all their groceries too. Sorry to see you go out of business Suzie’s Produce Shack. 🙁
Anyhow, I’m not bitching about it, just making a observation. And I’d like to come up with some solutions on how we as marketers can capture some of that attention back to our own websites instead of forfeiting it all to Facebook and the likes.
Yesterday I made a post on this blog and after many hundreds of visitors it only garnered 2 comments (which were using the Facebook plugin coincidentally) and it also got 11 Likes (one of those being myself – yes, I gave myself a virtual high five, don’t judge). No one left a comment in the actual blog comments portion.
Of course this is my fault, not Facebook. I could of made the article more compelling. I could of done more to encourage engagement.
However, the fact remains that people simply do not comment or engage with sites outside of Facebook like they used to. Very smart Mr. Suckerberg. Very smart indeed.
So, I just wanted to address this and start a dialogue about how we as virtual real estate owners can capture back some of those eyeballs and more importantly engagement that has been so cleverly hijacked by social media.
We all play a crucial role in how the web is going to develop, and if we all abandon each others blogs in favor of Facebook aren’t we are really just curbing or limiting all our own success? I tend to think so.
It was a big bummer when Google Reader discontinued it’s RSS reader because it really made it easy to keep track of a ton of blogs and info at once. There’s others out there but I haven’t used them. I tried setting up some feeds in Hootsuite, but like so many other people I got distracted and landed back at Facebook, which is exactly what I was warning people about back in 2008.
Please don’t think this is a slam on Facebook, or social media because it isn’t. I love my Facebook experience for the most part and done right it can drive even more traffic to our digital properties, but I think it’s up to us to show others we appreciate their blogs and website efforts by engaging, leaving comments, and sharing URL’s to things we find valuable. Wouldn’t you agree?
So I’ll make you a deal. The more you visit my site, the more I’ll make a effort to visit yours.
The more you comment on my site, the more I’ll make a effort to communicate with you. Seems like a fair trade right? In fact, let’s do a little something right now to see if we can get some engagement.
Whoever leaves the most insightful comment on how we can increase engagement will receive FREE ACCESS into my Profit Moffatt Portal, which is valued at over $800. (Bonus points if you use the actual comments section over the FB comments section, but either will work).
Also, I’ll pick at random another winner just for leaving any comment at all, assuming it’s not something like…. “The Cubbies Suck” or just a smiley face 🙂 Sound fair? Triple points and consideration for winning if you share the post.
So, what can we do to bring back engagement to our blogs? I’m really keen to hear what you have to say.
If you want to get more clicks on your blog entries, email broadcasts or social media posts, then you need to focus on hard-hitting headlines.
However, not everyone is born with the inherited talent of writing titles that garner attention from the masses. In fact, I’d be willing to say most people are severely lacking when it comes to writing good headlines.
So, I wanted to give you a list of websites that you can peruse for great headline material.
Now, I’m not suggesting that you copy these headlines word for word, but rather use them as inspiration to come up with your unique twist on what’s already working well.
Here’s an example of how I’d swipe a headline and make it my own.
I found this one on Viral Nova…
Here’s my rewrite…
See, super easy right. And that headline is totally going to get some clicks. Of course I just made it up on the spot, but you get the idea.
Listed below are 8 websites to steal great headline ideas from…
Did he just say “The National Enquirer” and “Weekly World News”?
The National Enquirer and the Weekly World News has long been a favorite by copywriters when looking for headline inspiration. I mean lets face it, who can ignore a headline like….
EP 1: Banana Suits & Taking Imperfect Action
Randy and I were just having a bit of fun and trying to get into the mood of cranking out videos. So we figured we’d start with a bit of imperfect action and just hit the damn record button.
If you have any questions or think your business would be a good spotlight for a segment on the show, leave us a comment or a question and we’ll see if we can showcase you on a upcoming episode.
A couple of weeks ago I was out shopping for a new bed and I spent half the day driving up and down Miramar Road searching for something that would suit my needs. Sleep is very important to me, and considering we spend about 1/3rd of our life doing it, I like to do it well.
One thing that is not important to me is driving around all day shopping for stuff. I loathe it. The plan was just to order a bed online and have it delivered, but I was impatient and wanted the bed that day.
So, I’m perusing the beds in this very bland shop when a Indian woman came up and asked if she could help me. I told her I was looking for a queen sized platform bedframe with no headboards, and preferably drawers underneath. Even though she didn’t have exactly what I was looking for, she went the extra mile to try to sell me a bed where the headboard could be removed. It was a nice bed, and she had me sold, but I didn’t like the idea of having to piece it together myself.
I appreciated her help and really wanted to buy a bed from her, but it seemed like a hassle. “I guess I’ll just order one online” I said, and decided to leave. However, I was stoked to have her spend time with me, educate me on a few things and give me a chance to make a buying decision.
While departing the store I got a text from my buddy Joe Polish. If you don’t know Joe, he’s the founder and President of Piranha Marketing Inc., and the creator of the Genius Network Interview series. He’s also really well known for doing the ILOVEMARKETING series with another pal Dean Jackson.
Joe was gracious to invite me over to his next I Love Marketing event in Arizona, which created mixed feelings within. Of course I wanted to go and hang out with all these genius marketers, big thinkers and fun guys, but I also had just read the surf report. It was calling for 5 solid days of good swell, low wind and great form. Good luck getting me to travel east when the forecast is best in the west!
I decided to stay in beautiful San Diego, but it was a tough decision because I love the stuff that Joe teaches, and the roster of attendees at Joe’s events are always top notch. If you ever want to hang out with some movers and shakers, hang out with Joe Polish. The guy is a wealth magnent.
I remember one time in Chicago I was at a private mastermind meeting with a group of guys that could of collectively put a nice dent in the US deficit, and Joe comes up to me and says…. “You gotta meet this guy. I gotta introduce you”.
And then he proceeds to introduce me to some ridiculously wealthy dude. We got to chatting and when Daddy Big Bucks asked me for a piece of advice. My advice was.. “Dude, here’s what I’d do. Don’t listen to the surfer stoner guy. Just keep doing what you’re doing”.
Anyhow, yesterday this video popped up into my Facebook feed and I wanted to share it with you because it’s really damn good!
I know many people have issues with selling and salespeople, but this just may give you a different perspective.