ArchiveCategory Archives for "Blog"
Jason Profit Moffatt’s Blog
Jason Profit Moffatt’s Blog
It's 4th Of July or Independence weekend here in the States and the word "Freedom' is being thrown around a lot.
But there's a lot more to freedom than just escaping England or tyrannical rulers.
There's also occupational freedom and leaving a job you don't like.
Slaving away in traffic, a cubicle, or to a time clock is definitely another form of imprisonment if you ask me.
I remember the last job I had, 12 years ago. I'd sit in my private eye van for ridiculously long hours staring at some door waiting for my suspect to come out. Sometimes they never did. It was the most boring job ever.
I kept myself occupied by reading copywriting books and materials from guys like Gary Halbert, Dan Kennedy and John Carlton.
I was fascinated with these works of genius and I knew it wouldn't be long before I too had my freedom.
But there was one book that helped me finally tell the man "Take This Job And Shove It".
One book that totally transformed my life.
One book that let me know I could forever gain Independence.
Would you like to know what that book was?
I strongly urge you to buy that book if you need a dose of inspiration and a road map to breaking free.
For the longest time, it was priced at $297.
I'm shocked what this sells for today!
It's worth 100 times that for sure.
Jason "Profit" Moffatt
On this week’s episode of The Profit Moffatt Show, we chat with The Email Deliverability Jedi Chris Lang all about email deliverability.
I kind of think email is like your brain in that it only works well when it’s opened. But if the emails are landing in the promotions folder, or even worse the spam folder, they may never be seen, nor opened.
What is the promotions folder? See the 3 tabs on the image below. From left to right you see, Primary, Social, and Promotions. You want to land in the Primary tab if you want the most amount of people to see your email. (See image below)…
The truth is, many practices will land you in the promotions folder. In today’s podcast, Chris Lang is going to share ways to stay out of this folder and how to get more of your emails read.
Now before we start, it’s important to understand a few things. None of these rules or tips are absolutes. You may see people violating a variety of these things and still landing in the primary tab.
Also, this is not about trying to game Google or Gmail. Anytime you try to game Google, you’re running the risk of suffering a penalty that you’ll wish you away like a bad cold sore.
So, without further ado, here are the top 10 things you can do to try and remain in the primary tab. Let’s count them down backwards from 10 to 1…
10. Give up the perception that your pretty emails matter. Often, those pretty emails could be hurting you more than helping.
9. Don’t email only when you’re promoting something. You should really strive for engagement with your emails subscribers and if all you do is pitch products, people will be less inclined to open your emails and engage with you.
8. Your emails should be optimized for mobile phones.
7. Business names will often land you in the promotions tab. Try using your real name instead of the company name.
6. Using lots of images and the same image in every email is an easy way to land in the promotions tab. You may want to rethink using that corporate logo in every email.
5. Too much HTML from templates and such can hurt you. HTML screams business, not a real person.
4. Don’t add the same signature file with a bunch of links in every email. You want to mix things up.
3. Try to keep emails to 1 or 2 links. Less is more. Normal people don’t send emails to friends with 5 or 6 emails in them, and you shouldn’t either.
2. Give people whitelising instructions. Don’t just ask them to whitelist you, but provide them instructions.
1. Use one from address and stick to it. Also, don’t use free email addresses like Gmail or Yahoo.
If you’d like to learn more from Chris and even potentially hire him for consulting on your email best practices you can check out his website at www.emaildeliveryjedi.com.
Jason “Profit” Moffatt
PS: If you’re just getting started with email marketing I highly encourage you to check out my FREE 14-Day Email Marketing Course at www.WriteSendCollect.com
On podcast episode #43 Live Your Life Potential w/ Clive Murphy, we chat with my favorite Australian transformation expert about how to Live Your Life Potential.
The other day I made a post on Facebook that said…
“99% sure I’m going to quit communicating via social media. Just trying to figure out how to make it feasible with my existing businesses. And yes, I understand the irony of posting this on social media.”
I said I was going to make a video with my explanation but I thought a podcast was a bit easier, so here you go. You can listen by hitting the play button above.
And oh yeah, Happy Mothers Day!
And oh yeah yeah, you can still follow my shenanigans via Snapchat too at this link —> https://www.snapchat.com/add/profitmoffatt
Or add this Snap Code
The other day I got a phone call from my biological father. We recently became friends on Facebook and he sees all my entrepreneurial posts and wants a slice of the internet pie.
But the dude is totally not tech savvy. How do you teach a guy like that how to make money on the internet?
Today’s podcast refers to exactly that and I expose the easiest way to make a buck online.
So, if you’re like my dad and you want a slice of this internet pie, you need to do 2 things. Well, 3….
1. Listen to this short podcast.
I promise you, there’s nothing easier when it comes to making some loot online.
Enjoy the show!
Are we brainwashed into going after money? Jayson sure thinks so.
In this episode of The Profit Moffatt Show, Jayson Shawver talks about “Profit With A Purpose”.
He had quite a bit of success selling t-shirts online but he got sick of selling pit bull designs that he didn’t really care about.
Being interesting in things like quantum mechanics, meditation and sacred geometry he sought out a business venture that more closely aligned with his passions and purpose.
If you’d like to see one of the projects he’s helping out with right now check out Subtle Energy Sciences at…
On episode #39 of The Profit Moffatt Show, we talk to internet marketer turned Yoga instructor Ryan Orrico.
If you like to laugh at politically incorrect jokes, don’t take yourself too seriously, and like to get bendy at Yoga classes, you’re going to love Ryan.
He’s a good dude, and super funny.
Or catch one of his early morning classes at Maha Yoga in Brentwood California.
I’ve always said… “The best business happens in the bar”.
On this episode of The Profit Moffatt Show you’ll meet Jodi Ardito who’s put together a genius event coupling two of my favorite things, Biz & Brewz!
The extended Hawaiian hiatus is over. Like a classic Aerosmith song, we’re back in the saddle again. Hopefully we can keep up the show on a weekly basis.
In this episode I talk about the new office, the old office and my new email marketing course Write, Send, Collect.
On this week’s episode of The Profit Moffatt Show I skip the coffee and chat with one of the best fitness copywriters in the business Dan Meredith.
Dan runs a wildly success Facebook group called Coffee With Dan. Give it a join and cross your fingers he approves you.
I also chat about how living in Maui is going, the Chicago Cubs losing to the Mets, why Back To The Future was wrong and why you should NEVER call Tom Wilson Biff.