Yesterday I picked up the phone and called about 15 people that have either joined my new team or are the fence about joining. None of theses entrepreneurs were remotely aware that I would be calling them, yet EVERYONE of them was shocked it was actually me on the phone.
One woman in particular thought it may actually be a prank for half a second. However, after cracking one joke she knew it was me. Last year when I was traveling through Seattle in my RV I invited her and her family out to a comedy show, picked up the tab for them and shared some really fun stories. So once I started being silly, she was assured it was really me.
Anyhow, it was a bit baffling to see how shocked people really were that I’d take the time to dial 10 simple digits and say… “Hi Peter, this is Jason Moffatt” and then ask how I could help them out. In todays world we are so accustom to email and text messages it’s rare that we actually communicate with others via phone unless it’s your family, best buddy or a customer service rep you can’t wait to complain to about some shotty service.
If you haven’t picked up your phone and reached out to your customers or prospects I highly urge you to give it a try. You’ll be pleasantly surprised by the reaction. Even if it’s a simple as calling and saying… “Hi Debra, Jason Moffatt here and I was just calling to find out how you liked my Drunken Billiards Secrets ebook”, you’ll learn a lot about your buyers and their true desires.
Not only will you learn valuable information about your market and those in your market but you’ll put a human touch to your business that will set you apart from 99% of internet marketers who only play in the digital realm. Don’t even get me started how happy people get when you send them a Thank You Card in the mail. It’s astonishing what .99 cents can accomplish!
As more and more people start selling things on the internet the consumers continually become more and more skeptical, and rightfully so. It’s hard to sift through the rubbish on the internet. But when you set yourself apart from the herd and actually reach out to others in need you’ll be a marketer who will not be forgotten. Your emails will get read more. Your links will get clicked more often. And, you’ll make more sales.
So, I encourage you to not hide behind your computer screen and add a human touch to your business by reaching out to others on the phone. And if you want to take it even one step further, get out of the darn house and actually meet them in person. And if you want to take it 10 steps further, invite them to a fun shin dig and pick up the tab. Do that and you’ll have raving fans and customers for life.
Jason “Profit” Moffatt
PS: I remember one time I took about a dozen seminar attendees to a Padres game and bought tickets for the whole group. Til this day I still get heart warming emails about it and I have to admit, it feels good. I had no motive or intention of trying to get business or money from any of these people. I simply just wanted to enjoy the ballgame with a bunch of people I liked. It was a great day!
Not everything has to be about the almighty dollar dollar bill y’all. Sometimes it’s nice to just be a normal person who shows interest and sincerity in others.