So You Claim To Hate Squeeze Pages Hey
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So You Claim To Hate Squeeze Pages Hey?

Recently I gave a speech at the Jon Lovitz Comedy Club for a group of entrepreneurs and forward thinking people. The crowd was great. The speakers were stellar. The content was unlike anything you ever see at a typical marketing event.

jason moffatt jon lovitz club

For instance, one speaker was ranting about how he hated squeeze pages and the majority of tactics that marketers used online today. And while I could understand his point, I felt the good ole squeeze page was getting a bad rap. You see, I don’t really think it’s squeeze pages that people hate. People will gladly give up their email if it’s for something they want. So what do they really hate?

As the gentleman (and he is a fine gentleman) was ranting about squeeze pages and such I saw the crowd nodding along. It appeared they had the same feeling. Keep in mind, this crowd was much more heart centered and philanthropic than an average marketing seminar so it’s easy to see how they may have a distaste for many manipulative sales tactics.

So I got an idea.

When I got on stage I mentioned that instead of giving the crowd a theoretical or a feel good speech, I much preferred to give them something tactical that they could use in their life and business. Sadly, we were under a time crunch and my ability to teach them the type of tactics I would of liked simply couldn’t fit into that time frame.

So I asked the crowd… “How would you like all of my training to be sent to you in a email when I get home tomorrow? Would you guys like that? Please raise your hand if you’d like access to all of my marketing materials”.

Almost every person in the place raised their hands. Then I said… “All I need for you to do is to send me a email and let me know you want the materials, and I’ll reply back and send them to you. Does that sound fair”?

Not a single person had a problem with it.

Then I asked… “How many of you hate squeeze pages”?

The overwhelming majority of the people raised their hands.

Then I asked… “How many of you felt manipulated by what I just did”?

Of course nobody did. They were stoked I was going to send them a bunch of free stuff. But what they didn’t realize was that I essentially just squeezed their email address out of them.

You see, it’s only an annoying squeeze page when it’s something you’re not really that interested in. But when it’s packed with value, and something you want to get your greedy little hands on, it’s just a minor bump in the road to getting where you want to go.

There’s nothing wrong with asking someone to give up their email address, phone number or address in exchange for valuable information. Unless you’re pioneering ESP marketing, I’m not sure how else you’d follow up with them.

So remember, it’s not the squeeze page that’s evil. It’s the way in which you present your offer, deliver your offer and follow up that is going to dictate how someone feels about your marketing, not whether or not you asked for their email address.

Peace

Jason “Profit” Moffatt

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Jason Moffatt
 

Jason Moffatt is a former private detective turned internet marketer who uses his skills of keen observation and deductive reasoning to pinpoint the most reliable paths to success online. He’s passionate about helping entrepreneurs, health practitioners & those in the personal development space. Jason believes we’re all a work in progress and that each day presents an opportunity to be a little better than the last.

Facebook comments:

  • Chris Hughes says:

    Good one here, Jason. It’s funny how reframing something can make it appear evil while another way it’s like you’re hooking everyone in the audience up with a Ferrari.

    I’d love to see you speak live one day. Do you guys have video from this show?

  • Marvin Johnston says:

    I loved the way you reframed the squeeze page into something where the audience immediately saw value. A nice lesson for all of us!

    One comment though, did the audience expect to be put on a mailing list, or just a one time mailing for the free stuff you were giving out?

    *This* audience appears to hate giving up their email address for multiple mailings vs the (I think) one time mailing you offered.

    • Jason Moffatt says:

      That’s a great question Marvin. However, I could of easily just imported their e-mail address into my email service once they emailed me with a click of the button. So essentially it’s the same thing. But yes, I think your assumption is correct.

  • Rich says:

    Hey Jason, Pretty cool.

    Yeah I think probably the main gripe these guys have with IMers is they give their email and then get hammered by promo after promo…spam..to where they get tired of seeing any squeeze that is asking for email address. However, if they get value from giving their email then they will be content.

  • mark says:

    Hey Moe. You basically turned something negative around because you create value for others,and it turned their initial thinking around.

    I never thought of sites or blogs as squeeze pages. Basically, here’s my stuff in exchange for your email. If you don’t like it, oh well.

    Thanks man

    Mark

  • Matt Greener says:

    “…get your greedy little hands on…” LOL.

    People will always try to polarize any issue to their benefit and point of view. Like with anything else, there are good and bad squeeze pages and good and bad intentions that go along with them.

  • Vegas Vince says:

    Classic example of mastering the art of POSITIONING. Once u got it down (J-Mo does) u can take over the friggin’ world. Vegas Vince

  • Martin says:

    Hi Jason

    My issue with squeeze pages relates to the way I’ve been told Google will reject them.

    I was planning a premium newsletter promoted only via a one page squeeze to which I would send only paid traffic.

    As I understand it, if some of the traffic I’m targetting enters my squeeze page web address into Google instead of the navigation bar of eir browser, they won’t find me because Google won’t return in a searh, any page it’s has already identified / defined as a squeeze-page. While this is mainly an issue with the paid off-line traffic I’d be targetting

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