So You Claim To Hate Squeeze Pages Hey?
Recently I gave a speech at the Jon Lovitz Comedy Club for a group of entrepreneurs and forward thinking people. The crowd was great. The speakers were stellar. The content was unlike anything you ever see at a typical marketing event.
For instance, one speaker was ranting about how he hated squeeze pages and the majority of tactics that marketers used online today. And while I could understand his point, I felt the good ole squeeze page was getting a bad rap. You see, I don’t really think it’s squeeze pages that people hate. People will gladly give up their email if it’s for something they want. So what do they really hate?
As the gentleman (and he is a fine gentleman) was ranting about squeeze pages and such I saw the crowd nodding along. It appeared they had the same feeling. Keep in mind, this crowd was much more heart centered and philanthropic than an average marketing seminar so it’s easy to see how they may have a distaste for many manipulative sales tactics.
So I got an idea.
When I got on stage I mentioned that instead of giving the crowd a theoretical or a feel good speech, I much preferred to give them something tactical that they could use in their life and business. Sadly, we were under a time crunch and my ability to teach them the type of tactics I would of liked simply couldn’t fit into that time frame.
So I asked the crowd… “How would you like all of my training to be sent to you in a email when I get home tomorrow? Would you guys like that? Please raise your hand if you’d like access to all of my marketing materials”.
Almost every person in the place raised their hands. Then I said… “All I need for you to do is to send me a email and let me know you want the materials, and I’ll reply back and send them to you. Does that sound fair”?
Not a single person had a problem with it.
Then I asked… “How many of you hate squeeze pages”?
The overwhelming majority of the people raised their hands.
Then I asked… “How many of you felt manipulated by what I just did”?
Of course nobody did. They were stoked I was going to send them a bunch of free stuff. But what they didn’t realize was that I essentially just squeezed their email address out of them.
You see, it’s only an annoying squeeze page when it’s something you’re not really that interested in. But when it’s packed with value, and something you want to get your greedy little hands on, it’s just a minor bump in the road to getting where you want to go.
There’s nothing wrong with asking someone to give up their email address, phone number or address in exchange for valuable information. Unless you’re pioneering ESP marketing, I’m not sure how else you’d follow up with them.
So remember, it’s not the squeeze page that’s evil. It’s the way in which you present your offer, deliver your offer and follow up that is going to dictate how someone feels about your marketing, not whether or not you asked for their email address.
Jason “Profit” Moffatt