Is Selling Evil?
A couple of weeks ago I was out shopping for a new bed and I spent half the day driving up and down Miramar Road searching for something that would suit my needs. Sleep is very important to me, and considering we spend about 1/3rd of our life doing it, I like to do it well.
One thing that is not important to me is driving around all day shopping for stuff. I loathe it. The plan was just to order a bed online and have it delivered, but I was impatient and wanted the bed that day.
So, I’m perusing the beds in this very bland shop when a Indian woman came up and asked if she could help me. I told her I was looking for a queen sized platform bedframe with no headboards, and preferably drawers underneath. Even though she didn’t have exactly what I was looking for, she went the extra mile to try to sell me a bed where the headboard could be removed. It was a nice bed, and she had me sold, but I didn’t like the idea of having to piece it together myself.
I appreciated her help and really wanted to buy a bed from her, but it seemed like a hassle. “I guess I’ll just order one online” I said, and decided to leave. However, I was stoked to have her spend time with me, educate me on a few things and give me a chance to make a buying decision.
While departing the store I got a text from my buddy Joe Polish. If you don’t know Joe, he’s the founder and President of Piranha Marketing Inc., and the creator of the Genius Network Interview series. He’s also really well known for doing the ILOVEMARKETING series with another pal Dean Jackson.
Joe was gracious to invite me over to his next I Love Marketing event in Arizona, which created mixed feelings within. Of course I wanted to go and hang out with all these genius marketers, big thinkers and fun guys, but I also had just read the surf report. It was calling for 5 solid days of good swell, low wind and great form. Good luck getting me to travel east when the forecast is best in the west!
I decided to stay in beautiful San Diego, but it was a tough decision because I love the stuff that Joe teaches, and the roster of attendees at Joe’s events are always top notch. If you ever want to hang out with some movers and shakers, hang out with Joe Polish. The guy is a wealth magnent.
I remember one time in Chicago I was at a private mastermind meeting with a group of guys that could of collectively put a nice dent in the US deficit, and Joe comes up to me and says…. “You gotta meet this guy. I gotta introduce you”.
And then he proceeds to introduce me to some ridiculously wealthy dude. We got to chatting and when Daddy Big Bucks asked me for a piece of advice. My advice was.. “Dude, here’s what I’d do. Don’t listen to the surfer stoner guy. Just keep doing what you’re doing”.
Anyhow, yesterday this video popped up into my Facebook feed and I wanted to share it with you because it’s really damn good!
I know many people have issues with selling and salespeople, but this just may give you a different perspective.