Guru Product Blueprints Opt In Pages - Profit Moffatt

Guru Product Blueprints Opt In Pages

Today I want to share with you a new trend that I’ve seen taking place in the internet marketing world and break down why I think it’s working so well.

I also want to introduce you to Eben Pagan’s “Guru Product Blueprints” prelaunch material because…

1. Eben provides tremendous value in his free prelaunch videos.

2. If you resonate with the upfront value he gives, you may also be interested in his “Guru Product Blueprints“.


I first saw these type of opt in pages used by Ryan Deiss. Knowing Ryan as well as I do, I know he’s testing the heck out of these things. And therefore, they must be working well.

Below I’m going to show you 4 different type of opt in pages (aka: squeeze pages) that Eben Pagan is currently using in his Guru Product Blueprint launch. Whether or not you’re interested in the launch material is irrelevant. What I want you to focus on is the strategy being implemented with these pages.

Here are the four I’ve seen him rotating and testing…













So, lets break down what’s up with these pages…

First of all you can see they are pretty much just a simple image with a opt in form on them. Yep, it’s that simple.

But does this really work, and why?

Here is my educated guesses as to why I believe they work in certain markets (notice I said certain and not “all”)…

1. They are simple and there is very little distractions (except for a cute butt on a girly).

2. They employ pictures of a idyllic paradise (who doesn’t want to be hanging out at the beach right now? (pasty white albinos excluded).

3. This particular offer is challenging you by asking you to “Test Your Emotional Intelligence” (most of us are competitive in some sort).

4. It creates curiosity (what the heck is Emotional Intelligence?).

5. It offers you a FREE video (who doesn’t like free?). 

6. There is ONLY ONE OPTION! (giving people too many options often causes them to choose none.

After reviewing these 6 reasons it’s quite easy to see why a opt in page of this nature could potentially yield such a high rate of opt ins.

So my question to you is…

Does this compel you to sign up? Would you be open to trying a opt in page like this for your business?

I guarantee you’re about to see a whole lot more people mimicking this in the very near future. Of course once everyone and their grandmother has copied it, it will likely lose it’s effectiveness. But that’s ok because after that we can always test monkeys throwing poo or construction workers whistling at women from their scaffolding.

In the world of the internet, you just never know what is going to work unless you test it out.

So, how about testing your “Emotional Intelligence”?

Click Here To Test Your Emotional Intelligence and Learn How To Create Information Products That People Want To Buy! 


Profit Moffatt

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Jason Moffatt

Jason Moffatt is a former private detective turned internet marketer who uses his skills of keen observation and deductive reasoning to pinpoint the most reliable paths to success online. He’s passionate about helping entrepreneurs, health practitioners & those in the personal development space. Jason believes we’re all a work in progress and that each day presents an opportunity to be a little better than the last.

Facebook comments:

  • Oretta says:

    You can do this with Launch Rock. They promote them as an alternative to an ‘under construction’ page. Check it out: I never thought of using it solely as a squeeze page. Interesting!

  • Joseph says:

    They have a plugin that allows you to make them in WP also, called WP Lead Gorilla, so far in my testing the conversion has not been killing it in my markets using these pages, but each niche and, traffic source act differently… Still they look nice, and I like them.

    Also, Jason,

    You are the man brah! I love your style, and the way you do business, I sometimes try and model myself off of you, so to all the people who think it’s a crime for someone to send a promo email, get lost, and get a life!

    We all are in the game to make money!

    Reminds me of the guys that hate bands once they “sellout”

    It’s like yea I’d totally turn down those millions of dollars too, so I wouldn’t be labeled as a “sellout”… yea right!

    Keep it up man!

    -Joe D

    • Jason Moffatt says:

      Yeah man, my buddy Sean Vosler just gave me the heads up on that plug in Lead Gorilla. Thanks for the kind words bro. Appreciate it.

    • Hey Joseph. It’s Matt here, creator of WP Lead Gorilla.

      glad to hear you are putting the plugin to use. There are many factors that can increase or decrease the Opt-in rate.

      How go is your copy?

      Is the offer relevant to your target audience?

      Is your background giving an emotional feel/connection to your visitor?
      answering these will help increase the optins you get.

      Hit me up if you need any help.

      • Joseph says:

        Hey matt,

        Honestly conversion wa snot bad, so no worries!

        wp lead gorilla was converting at like 45 percent! but another page I was testing it against was doing slightly better.

        Obviously those numbers are nothing to cry about so it’s all good.

        I didn’t mean it was not converting at all, because that’s not the case. I just meant it wa snot killing my other squeeze pages, but my copy is good, and I had already perfected them, so no worries!

        I do think that your plugin is great for someonw who wants that style of page, and doe snot want to pay to have it designed.

        A+ in my opinion!

        -Joe D

  • Desmond Ong says:

    Hi JMo,

    We’ve actually begin testing optin pages like this after seeing a very similar thing on WhiteHouse’s website and Ryan Deiss’.

    We even had a background image of someone pointing and looking towards the opt in form.

    On the ordinary OptimizePress style opt in pages = our conversions were about 20% – 30%.

    This new kind of opt in? 42% so far.

    Would love to share more of my results with this optin pages after getting more data.


  • Andy Iskandar says:

    You can check out too. It’s a WordPress theme, I like its functionality.

  • Rich says:

    Hey that squeeze page (1st one) does make me want to sign in just because of the image…so I feel that those are definitely psychological trigger images that sorta bring your guard down and feel compelled to give your email.

    I also heard Ryan D was testing those as well and he seems to be pretty cutting edge in IM. Awesome post and gracias amigo!

  • steve says:

    Speaking of “construction workers…”
    I’m currently in a construction industry niche right. Now and will definitely be testing this.

    Thanks for the heads-up Jason.

  • Jon says:

    Jason: You are right — if Ryan Deiss has been using these types of opt-in pages you know that he has tested it to death. I like them because they are simple, they have great imagery that stimulates the mind, and they give you a “reason why.” As you mentioned, the “emotional intelligence” aspect also creates curiosity. I think Eben nailed it with these opt-in pages.

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