How Facebook Has Destroyed Your Blog Engagement - Profit Moffatt
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How Facebook Has Destroyed Your Blog Engagement

Somewhere around the year 2008 “Web 2.0” was a really popular catch phrase that was being feverishly spread around the internet.

Everyone kept talking about how Web 2.0 was going to change the landscape of the net and it was of vital importance for all of us marketers to embrace this new type of social media.

And they were right. Social Media, or Web 2.0 did blow up. In fact, it blew up so much that it essentially destroyed many blogs, websites and other social media platforms. Myspace anyone?

When all this chatter began back in 08 I constantly warned people that they should be careful about focusing all of their attention on these platforms that they didn’t own or operate. It was my belief that people should be trying to retain some bit of virtual real estate for themselves instead of giving it all up to Facebook or Twitter or whatever was hot at the moment.Β evil

Don’t get me wrong, I totally think you should utilize Facebook and Twitter and you should go to where the eyeballs are, but spending all of your time and effort there not only cripples your own virtual real estate but it contributes to ruining others as well.

Because we’re all on Facebook, chatting, liking, and friending each other up, many people have abandoned visiting blogs or external websites. And this is bad for all of us.

We’ve become conditioned to just stay inside the comfy combines of Facebook and to not seek out alternative forms of info. It’s kind of like a Walmart opening up in a small town and pulverizing all the small businesses. No one goes to Joe’s Hardware store because they can get everything they want at Walmart, including all their groceries too. Sorry to see you go out of business Suzie’s Produce Shack. πŸ™

Anyhow, I’m not bitching about it, just making a observation. And I’d like to come up with some solutions on how we as marketers can capture some of that attention back to our own websites instead of forfeiting it all to Facebook and the likes.

Yesterday I made a post on this blog and after many hundreds of visitors it only garnered 2 comments (which were using the Facebook plugin coincidentally) and it also got 11 Likes (one of those being myself – yes, I gave myself a virtual high five, don’t judge). Β No one left a comment in the actual blog comments portion.

Of course this is my fault, not Facebook. I could of made the article more compelling. I could of done more to encourage engagement.

However, the fact remains that people simply do not comment or engage with sites outside of Facebook like they used to. Very smart Mr. Suckerberg. Very smart indeed.

So, I just wanted to address this and start a dialogue about how we as virtual real estate owners can capture back some of those eyeballs and more importantly engagement that has been so cleverly hijacked by social media.

We all play a crucial role in how the web is going to develop, and if we all abandon each others blogs in favor of Facebook aren’t we are really just curbing or limiting all our own success? I tend to think so.

It was a big bummer when Google Reader discontinued it’s RSS reader because it really made it easy to keep track of a ton of blogs and info at once. There’s others out there but I haven’t used them. I tried setting up some feeds in Hootsuite, but like so many other people I got distracted and landed back at Facebook, which is exactly what I was warning people about back in 2008.

Please don’t think this is a slam on Facebook, or social media because it isn’t. I love my Facebook experience for the most part and done right it can drive even more traffic to our digital properties, but I think it’s up to us to show others we appreciate their blogs and website efforts by engaging, leaving comments, and sharing URL’s to things we find valuable. Wouldn’t you agree?

So I’ll make you a deal. The more you visit my site, the more I’ll make a effort to visit yours.

The more you comment on my site, the more I’ll make a effort to communicate with you. Seems like a fair trade right? In fact, let’s do a little something right now to see if we can get some engagement.

BLOG COMMENTING CONTEST – $800 Prize!

Whoever leaves the most insightful comment on how we can increase engagement will receive FREE ACCESS into my Profit Moffatt Portal, which is valued at over $800. (Bonus points if you use the actual comments section over the FB comments section, but either will work).

Also, I’ll pick at random another winner just for leaving any comment at all, assuming it’s not something like…. “The Cubbies Suck” or just a smiley face πŸ™‚ Sound fair? Triple points and consideration for winning if you share the post.

So, what can we do to bring back engagement to our blogs? I’m really keen to hear what you have to say.

Care To Share?
Jason Moffatt
 

Jason Moffatt is a former private detective turned internet marketer who uses his skills of keen observation and deductive reasoning to pinpoint the most reliable paths to success online. He’s passionate about helping entrepreneurs, health practitioners & those in the personal development space. Jason believes we’re all a work in progress and that each day presents an opportunity to be a little better than the last.

Facebook comments:

  • Rebecca says:

    Very well seen…it appears that as much as people claim to be independent and trailblazing, they are, in fact, playing a very conservative (perhaps lazy) hand. Facebook has more limitations than strengths, but it’s easy. We will have to challenge our own creative integrity to keep our blogging hands in…I too have found all sorts of people following my blog via Facebook: good and bad, this. I might resort to an old-fashioned but still viable monthly email newsletter to redirect interest back to the whole site, bypassing FB…thanks!

    • I actually think that Facebook has way more strengths than limitations. What they’ve built is pure genius. From a advertisers stand point there has never been anything like it, and it’s a freaking Disneyland for those who want to laser target consumers.

      However, it’s not all peaches and cream. There’s definitely some issues that are limiting and that’s why I wanted to start this conversation and I appreciate you chiming in with your 2 bucks (because you’re worth way more than 2 cents).

  • Shameless Shamus says:

    No one comments on blogs anymore because it’s too darn convenient to stay in the FB feed. I almost didn’t here cuz I had to enter my email. But I I wanted to leave you a comment. What a novel experience.

  • Theresa says:

    I agree with everything you said, and have seen the same problem. I am in the middle of site overhauls, and this has been a concern. It is really hard to put the trust of your livelihood into the hands of someone else, who can change the rules on you at will, and decimate your outreach.

    Just like many sites have seen the slap with Google. Now FB is seeing issues with not just feeds not showing all the posts, but businesses getting slapped. And with some new FTC rules on the way again, that is an even bigger concern, imo.

    For me I am going more “Frank Kern style” (and I will add it cracked me up that a few days ago he bloged for the first time in how long? haha) with private member services/trainings/coaching work. BUT keeping reader engagement and such up for the book sales, is a whole other story. I have NOT found a good balance, and fully committed to my solution yet.

    I would add too, that I think a lot of people (me too on occasion) have felt/feel that it is them, that is the issue, instead of the current way the herd is focusing, and engaging right now.

    t

    • I think the blame is probably a little of both, them and current blogging climate. As I mentioned in this article, my last blog post could of got more comments had I really of put in more effort into it, but I didn’t. So I wanted to try something different on this post to see what we could all do to increase engagement.

      Of course bribing people to comment via a contest is one way, but there’s gotta be some simpler methods.

      Also, if you notice Frank blogged on the Tumblr platform, which he doesn’t own like his FrankKern.com site (which I coincidentally gave to him after snatching the domain from someone). I thought that was interesting.

      • Theresa says:

        That is interesting, honestly I had not even caught that.

        Also I had no way to know, that you had replied, other than I came back to see, figuring you had … Are you aware that people don’t know when you reply?

        Or at least that I didn’t … I have responded on other blogs, and figured no one did reply, and at this moment I am wondering now … I think most people would not come back to find out, I know I have not.

        My brain needs a juice! lol

        t

  • Shane Hale says:

    Here is my take on traffic. Facebook is forever messing with traffic and doing shady tactics. They want to be the only source for any feed or media. Even now people find out about celebrity deaths and local news via Facebook. It is the primary way we communicate now. Our sites and posts will now need a “boost” or a pay to get it promoted in the feed. This is bullsh#! however it is business and the proverbial fire hoses of traffic want to be able to put a throttle on people piggy backing off of their traffic source.

    The latest trend I see with viral or so called “Growth hacking” is to promote your social media presence and treat it like the squeeze page back in the day.

    Drive all your traffic you can to those digital properties then promote your personal digital real estate on those pages.
    Kind of a reverse way to look at it. huh?

    But, sites like Viral Nova and Huffington Post started using clever titles to perk curiosity over clever articles they scrape somewhere else. Doing this has leveraged their own real estate into multi-million dollar sites.

    Creating groups and Pages and pointing them back to sites is the key.
    RSS feeds have been replaced by Facebook page likes and those likes place your shared posts in their news feeds more.

    Bloggers and programmers need to start thinking of ways to keep users more engaged with their sites once they arrive.

    • Yeah man, Viral Nova, Upworthy, etc have done a brilliant job at using catchy copywriting to get people to share and leverage all that Facebook traffic. Very smart of them.

  • I think you’re spot on, Jason. I’ve been battling with this myself actually. Just recently I was perusing my site, brainstorming ways to rejuvenate it, when I realized that I had all but abandoned my blog in favor of OPP (Other People’s Platforms)… mostly Facebook and YouTube.

    I spent some time looking at where I was putting my content, and looked at the interaction on those platforms. Then, asked myself why I wasn’t able to get that kind of engagement with my own readers, and it became rather discouraging.

    When it comes time to comment on someone’s blog, it takes MASSIVELY more effort to fill out those other three boxes (name, email, and URL) than it does to simply like or comment on a FB post (or other platform that you’re already logged into).

    I think one thing we, as blog owners, can do is make it as easy as possible to comment on our stuff. Often times that means leveraging someone elses tech (i.e. the facebook comment plugin, which you’re already using)..

    But I kind of think it goes a little further than that. There has to be an incentive, and a call to action on every piece of syndicated content.

    One person that comes to mind that does this really well is Marie Forleo.. If you watch her YouTube videos (and you should), you’ll notice that at the end, her sign off is some variation of “If you have a comment, come on over to MarieForleo.com where most of the conversation happens”…

    Check this out: https://www.youtube.com/watch?v=6xtyiaJELYA at the 5:10 mark she does her call to action… If you check the vid, she only has 28 comments (at the time of me writing this) and if you click over to the corresponding blog post (http://www.marieforleo.com/2014/07/making-money-guilt/), there’s well over 50 of them already.. That blows my mind..

    So, how does she do it?

    1. Great marketing. Most of her stuff that I’ve seen on YouTube and Facebook is only part of the entirety of that day’s content. Almost all of her videos have their own blog posts with more stuff written. Supplemental information or what have you. i.e. There’s an incentive to leave whatever social media platform you found her on to come check out the rest of what she has to offer on that very specific topic.

    2. Fantastic content that creates conversation. Almost all of her content is a question hidden in a blurb of opinion. She always asks for her audiences responses and practically forces them to talk back to her… But not before she:

    3. Conditions them to be one of the cool kids and go talk on the blog, “where all the real conversation happens”.. There’s gotta be some NLP in there somewhere.. haha.

    4. On top of that, she sends an email blast each time she puts out something new (which i noticed you did as well, haha), and I’m sure she’s driving all of her syndicated content back to her blog also.

    5. Finally, she’s got a rabid audience, and she actually responds to them (or someone on her team does, whatever).

    I think my personal biggest take-away is that she’s constantly telling people to go back to the blog and comment (note, not just go look at my site… go look at my site and COMMENT)… I know for me, I’m slack on that..

    My Youtube videos mostly ask for likes, comments and subscriptions (on YouTube)… and while I lead with “Check out the link in the description below and check out the site” I could be significantly more proactive on getting people over to my site to “see the rest of the story” so to speak, and telling them exactly what I want them to do when they get there – (go to my damn site and comment! haha).

    I don’t know, just some thoughts.. Funny how we seem to be thinking about the same basic stuff a lot of the time. haha.

    • Fantastic reply bro. And i agree, Marie does a fantastic job. I had toyed with the idea of offering like a $100 cash prize each week to the best commenter, although that would require me to consistently pump out content, which I’ve been admittedly lazy about. However, I’m really trying to change that, and hoping now that I’ve embarked upon this sober streak I’ll find the motivation to do just that.

  • Terry Scott Preston says:

    Jason,

    I have been on your list for years. I have engaged with you privately via e-mail. I have read almost all of your e-mail’s. I really like you and value your insights, including today’s topic of how Facebook has Big Footed comments on blogs.

    I had an idea after joining your “One Year Clean” group on Facebook, but don’t think Facebook is the right forum for this idea, a blog is a better choice. I can relate to your desire to accomplish everything you stated in your video about the group “One Year Clean”. I am not into the whole 12 step thing either. It works for many people, but isn’t quite right for others. I joined your group not because I personally need to address a drug or alcohol problem, but because I wanted to support you and others in the group.

    The #1 most important thing to consider with any blog post is – provide value. Targeting a specific interest is also important.

    I don’t have a lot of time to spare. My goals and interests are basic – health, wealth, and being happy. Facebook is a waste of time and is mostly for entertainment, and is used to gossip. Watching cat videos isn’t going to help me build a six figure business.

    I follow you and value your blog posts because you are a great copywriter, you engage with people one way or the other, you have come from the trenches and achieved the goals and dreams that I also have. I can learn from you. But I don’t have time for a lot of diversions that are outside the scope of my interests.

    I am a Local Marketing Consultant and have been following David Sprague ever since you first introduced him to me. I am laser focused and have overcome my Bright Shiny Object Syndrome. I am on a mission. I have worked so hard to get so close to almost achieving my goal.

    Bottom line is this: Focus on What We are Interested In, and Provide Value.

    What can you, Jason Moffatt, teach me so that I can earn 6 figures as a local marketing consultant?

    The idea I came up with for the “One Year Clean” group was to invite a physician who is a friend of mine to provide some blog posts on topics that I believe would help members of the group be successful in being healthy, and alcohol/drug free. That is his forte. But I would never ask him to join a Facebook group. It isn’t appropriate for a professional who is that busy to waste time with Social Media. He could write posts to his own blog, you could promote it, people in the group would benefit, and it would be win win for everyone.

    Hope that helps!

    Terry

    • Thank you Terry for your insights and feedback. I understand that many people don’t or wouldn’t want to participate publicly in a FB group about recovery, but my goal for that group is not to be about addiction or recovery, it’s about discovering all the other things that are awesome about life.

      There’s already so many places that cater to those issues, and I don’t want to really get too serious about it and would rather create a fun place that people can see the brighter side of being clean instead of focusing on the negatives and hardships that many people experience. Those that need professional help should definitely seek out something beyond that group as I’m not a therapist and not trying to be one.

      I had thought about making the group private but I’m leaning more towards keeping it public so people can share their successes and wins with everybody. In the future I may create some type of private program with some partners, but right now that One Clean Year group is just for fun and encouragement.

      As for the local consulting, good job on staying focused. And yes, you are right about time and staying on point. That is why I’ve tried to separate my blogs to make profitmoffatt.com all about business, and my personal blog http://www.jasonmoffatt.com more about lifestyle.

  • Brad says:

    I used to visit/read/comment like 10 blogs EVERY DAY.

    But, now I don’t anymore,
    Plus I don’t use FORUMS any more as-well! –

    What can we blog owners do to stand out?
    You’ve offered big prizes, But what about Small monthly prizes?

    1. In the past I gave away xbox/ps3 games (via amazon) for answering random question during the month and worked out really well for me. I’d pay $60 for the game, and that back 10x in ad revenue for my website. (flash game site)

    Users would not know when I’d ask the pop the question, so they would log in every day, to see if the question was open. Once they were at my website, they would stay for their daily gaming fix.

    2. Facebook lacks: Animated GIFS, that’s something we can add to our posts

    That’s all I could think of at the moment, my creative juices are running low at the moment. lol.

    • Yeah, I can’t really think of any forums that I participate in either. And the ideas of small prizes or cash prizes is something I’ve pondered for a while, but I haven’t held up my end of the bargain and blogged enough to keep people interested enough in coming back, so I think I’d need to start there first.

      Thanks for the examples of what you used to do with the game site. Very smart thing to do.

  • hil says:

    Well I came here form email. So I guess that just goes to show that email, despite what everyone says is still king

  • mark grove says:

    Hey Mo,

    Not sure what to say here. I use FB once a day with something that can create value for musicians or others become better people. At least that’s my aim.

    And yes, people use it too much just to socialize and be negative. I won’t lose sleep over that, but we have to help others in this life despite their lot in life.

    But, you are right people use FB for the wrong reasons and don’t help others. As well, I should be commenting more on musicians blogs. Not just the music related blogs that get tons of traffic.

    Thank you for your insight and your willingness to ehlp others without asking for a dime. Love ya man!

    • Dude, your stuff is getting better and better all the time. And I’d like to get to a place where I only used FB once a day instead of using it like a digital crackhead.

      And hey, thanks for the kudos but there’s nothing wrong with asking for a dime every now and then! πŸ™‚

  • Tom Smith says:

    I’ve got a lot to learn about blogging, Jason, but perhaps turn your blog’s enemy into a powerful ally. Might be a good idea to do short blog-style posts on Facebook with a cliff-hanger, mentioning they will get more detail on your main blog, being careful not to break any FB rules.

    • Yeah, that’s something I had thought of doing. I don’t perceive it as a enemy per se as there are so many positives and it does attract people to our sites, but it needs to be done convincingly. The cliff hanger or zeigarnik effect is a great method, but it has to be done well or people just get annoyed.

      I think some of the best examples are seen on tv, such as Breaking Bad, or American Idol where you’re about to hear the big reveal and then they cut to commercial and leave you hanging knowing you’re going to wait around to hear the big news.

  • Sean says:

    Oh ok, I see what you did there:
    https://www.youtube.com/watch?v=ja0jS_toKxk

    So, let me deconstruct some magic right here on the spot…
    Cuz ‘you’re doing it mannn.’

    And by that I mean, this post you setup and sent traffic to, is a freaking perfect example of one way to increase engagement.

    Here’s the map as I see it:

    1. You put yourself out there…built those relationships by being you…and of course sprinkling some value sauce in the process.

    2. You built a sphere of influence (list and social media). We all clearly know who you are and dig it enough to pay attention.

    3. You drew up a headline/topic that would peak curiosity.
    Something “Killed your” yada…love it

    4. Offered a contest & mention of duckettes/value

    and finally

    5. Called to action to join in on the fun.

    Let me know if I missed anything.

    πŸ˜‰

    This is also a great example of as Gary V. says “Jab Jab”… Something I occasionally try to remind clients of. It’s great to play on social media as the crowd is there, but never forget to be ‘publishing from your platform’ and bringing them back to you…the thing you own…your website, your list, etc.

    It’s fine to be playing where the crowd is, but if you’re not building up or promoting ‘your thing’ you might just be missing out on making your space/biz/platform more solid. None of us own Facebook…and one day, not saying it’s going to happen…but the crowd is fickle and MySpace ghost towns do happen. You own your domain, your blog, your brand, your thing….don’t forget to plug it or draw your tribe over to dance on occasion…in your house.

    Ok, that’s enough rambling from me.

    Have a kick arse rest of the day maing.

    • Totally on the money. And while driving people to your own blog is a very wise thing, I think ultimately the smartest is to get them to sign up to your email list because from there you can drive them back to the blog, survey them, sell to them, just chat with them and communicate in a style that is different than any other medium.

      It totally baffles me the people that spend the time to market but don’t spend the time to build the list. Speaking of which, I should really get on that because I’ve done very little to build my own list in the last 3 or 4 years and have pretty much relied on the relationships I’ve built over the last 8 years online to sustain me. And thank god it has, but that’s only because of a few of the things you so wisely mentioned above.

      Still, I need to bust out some hustle and start providing some more value so people are eager to subscribe and open up my emails a bit more.

      Thanks for always being one of the kick ass subscribers, and more importantly a friend. πŸ™‚

  • mateo says:

    I guess there must be super quality content and some kind of rewarding reqular readers/watcher for every comment/post they read. World is looking for next solution as facebook is just time waster at the moment for 99% people.

    Regards

    • I wouldn’t quite say it’s a time waster for that many people. For a lot of people, sure. But I think a lot of people get a ton of value out of it. Also, what may seem like time wasting for one person is another persons for of entertainment, and I don’t think either of us are in a position to tell them what they should or should not be doing with their time.

      However, you are absolutely right about needing super quality content, and that is something I want to try and hold myself accountable to in the coming days. I’d like to believe I’ve done a decent job at providing quality content, but I know there are times were I’ve just been a bit lazy and expected it to be like the old day when in fact, it’s never going to be like the old days. We need to keep innovating and pushing ourselves to get better and better and better because sites like Facebook aren’t going to lax up and wait for us to catch up.

  • Jill says:

    Well it’s a time thing, I really Havn’t wanted to take the time to respond. I’ll feel the need to respond and when I get typing in with my one finger…. It just seems like to much work honestly . Call me selfish … My time is limited

    • I think all of our time is limited. After all, it is the most precious and valuable thing in the world in my opinion.

      And yeah, it probably is a bit selfish to say it’s too much work, but we get what we give in this life and if we want any type of reciprocation online it’s pretty much imperative for us to put in the work, even if it seems totally lopsided during the get go.

  • Luke Jaten says:

    I really like the way James Altucher distributes his blog posts. He always has the latest 3 posts in rotation. I’m not sure of the order but he posts on FB… waits a couple days… posts on his blog but only lets it be seen by people on his email list (hidden post)… then a few days later it shows up on his blog’s front page. He also publishes on Medium (a lot of the same posts). The logic (I think) is he wants to hit different audiences where they already are.

    Gary Vaynerchuk does something similar and recently I’ve seen Casey Neistat starting to do his version of this.

    The cool thing for readers is if you’re following a particular person you’re bound to have a few opportunities to read the content in case you don’t have time the first time you see it.

    • Apparently these guys aren’t worried about duplicate content, or maybe that’s an overhyped thing? I don’t really pretend to understand SEO all that much, and maybe these guys don’t really care, or maybe social interaction trumps it anyways.

      Either way, I now have two new people to check out and see what they are up to. Thanks. And I’ve also been telling myself I should try posting a few things on Medium. I’ll add that to the list of 8382181 things I need to do. πŸ™‚

  • William Clements says:

    I hate to say this, but perhaps you just need to be more creative about stealing that traffic from Facebook?

    When I saw you share this post on Facebook, it didn’t look very compelling. Not intended to offend — when I saw your name, I was interested. If I missed you name, I would have scrolled by. Facebook’s latest news feed design really lets photos stand out, but links to articles don’t as much. Sure, the skulls attracted me a little.

    A big red image with simply “$800” in white letters would have grabbed my attention more. Probably everyone’s attention more. Mostly because Facebook would show that image at 4 times the size of the skull image. You’re more tactful, but any big image would have caught my attention easier.

    As far as engagement specifically (and not just traffic): giving stuff away always helps. Some of the bigger YouTubers do that to drive comments. DeFranco used to give something away every single day (he might still do it).

    …Not that crazy YouTube watchers need any motivation to waste their life in the comments section.

    In my life, it seems that there is no shortage of new content in my Facebook feed every single day. It’s very distracting. I find myself on my cell phone scrolling the news feed, reading a headline, tapping it, skimming the article — eager to jump back to the feed to see what else is new today. I’m almost never interested in staying on a site longer than necessary to understand the significant points of the story.

    …Of course, if you wrote about more controversial things, you’d also be able to draw more people into commenting. Your next post should be about murdering cats.

    Stay strong with the clean year, buddy!

    w

    • Good point about posting a photo instead as it does stick out a lot more. And no offense taken to the honest. I think we can all try a bit harder to get a little bit more of that traffic. I think I did an ok job on this post, but others not so much.

      Interesting about Defranco giving away something everyday. I like the idea of it, but damn, it’s a lot of work. But then again, those willing to put in the work are going to be the ones to reap the largest benefits and it obviously worked out for him quite well.

  • scotty says:

    We marketers certainly can be a bunch of hypocritical journalist. Sure Zukerberger made the fast glow in the dark social mega platform. With easy to apply buttons, leaving us to quickly blog any thought any picture, video to a friend or foe any where on the planet. Open 24/365 All its noise is a grown ups Las Vegas just flip open your lap top and feel the roulette wheel. There is a sense of instant thrill like walking into a casino.

    The serious Mr blogger may paint a different picture he has been trained to lay on the heavy in depth meaningful positioning himself for some Google love. Going the distance to serp up some seo for his loved followers.
    l

    Drawing it more precise would have Walt Disneys Pinnoicallio walking in Facebook Land with his nose on the ground indicating he is one bad ass blogging machine with no intent to advertize my blog in this land.

    Cha Ching.

  • Jason I don’t need a long comment to win this one. Hands down this plugin will give you much more engagement as well as SEO juice that’s why myself, Source-Wave and Matthew Woodward all use it. It freaking rocks. Just give your subscribers bonus resources/downloads/videos or content on each post in exchange for a like/share/retweet/1+ and watch your traffic and engagement blow up.
    Here it is- http://codecanyon.net/item/social-locker-for-wordpress/3667715

  • JubilantJohn says:

    Well, I missed your post. I am going to launch EZGourmet.com on Bastille Day, July 14th. IBM announced they will be able to do some of what I can already do a year from now…. No one’s ever been fired for buying an IBM product…. or is that a lousy analogy…. no it is spot-on. I suppose the same thing could be said about Bill’s stuff, too….

    I’ve invented two pieces of technology no one else on the planet has… it doesn’t matter… BUT… if you don’t get out and do something, nothing will ever happen… people vote with their wallet.

    I was one of 12 where the government used the “freedom of information act” to disclose all architectural designs, all inventory mgmt systems, all POS systems to Sam Walton FOR FREE (at least he thanked me with a hand shake)… think the cash register scan system at 7/11, that’s who I am… that’s how you create Billion Dollar Empires, just like Trump did… using “legal” shenanigans… centuries old. I’m not bitter. I’m enjoying a “Life on Fire!” – I love to wear Nick’s t-shirt he sent me. Jeff B from Amazon even sent me a coffee mug… hey Jason have any CPS (cheap plastic stuff) for us?

    So Google hates WordPress and Suckerburg hates Pinterest (not in the press, but watch their money – that way what I say is true, regardless of both their media press releases.)

    So I Value-added to Google’s free software (completely legal) over the past year and will release the first ever on the planet: a food RECIPE software both Google and FaceBook compliant, which both are requiring people/businesses to shift into: one-year left. Both intending to weaken their competition, as they see it… do they really need more? Evidently they do and I still need to feed my family!

    Thus IBM’s “PLF” announcement. Though they can’t do even a part of what I do, they will reverse engineer what I have and then I’m off to the next project hopefully to break even this time… or perhaps I can stay under their radar long enough to really make my ultra handy, EZ to use program become huge. I can only hope, but when I release, it is always “big time” as recognized nationally from all the wonderful awards I’ve won for doing so. My “I Love Me” wall would burn for a week… jealousy by the Big Dogs or less evolved to be kind, won’t ever let the little guy truly win, that would be too embarrassing.

    Lesson:
    Niche Yourself and hold your clients dear.
    Do what they want, not what you think they want….
    Make sure your clientele deals keep pace or are even better than “new customer” deals… People buy for only two reasons and only two. All decisions are based on two things and only two.
    Someone may read and ask, but no one ever cares or reads this far… so I won’t waste my breath here, anyway… JubilantJohn@GMail.com, let’s see how many this year. When I asked this question 30 years ago, I had one respondent. His name was Dave Del Dotto, books and tapes at $350 million, back in the day…. I don’t expect anyone reading this to even know who he was… some days I really feel old!

    So after all this I didn’t really answer your question…

    Well, it is all about ease-of-use and affordable tools and subject matter people care about. Pinterest found their solution, and I think Suckerberg is mad he didn’t think up the algorithm they purchased from a Day Trader in Hong Kong, first…. perhaps my “brass ring” will be catering to Google and FB whims….

    Making people aware that you exist is the key. But you can not run a blog company unless there are enough like-minded people… People will always pay more if there’s value… Monsanato keeps the world from starvation, the organic people charge 6x OR MORE for the same product and wonder why more people don’t support their belief system… not all of us can afford expensive pee….

    That comment was not intended to display anything other than monetary awareness. As a youth, I couldn’t believe one of my millionaire clients would take the time to drive cross town to save pennies when buying gas, I always thought his time was too valuable… so there’s your answer, “PERCEPTION of VALUE: a lesson in time and money”

    So Jason, as a faithful customer over the years, how’d I do?
    JubilantJohn

    p.s.: You’d better be one of the first to purchase from EZGourmet.com on July 14th… My 8 year old son invented a word game you can play on the Home Page for FREE called Recipe Hangman. A game never patented because you can only play with Google’s “hrecipe” system…. $19.95 too much?

    p.p.s.: Forgot to say that for 20 bucks, you also get to use your smart phone to take a picture of a recipe and we put it into a database automatically where then you can send a list of these ingredients to another smart phone so you can make your girlfriend go shopping for you…. all automatically. These two inventions have never ever been seen anywhere on the internet. AND I’m Google and FaceBook compliant… see what I just said and how important it was…. big money at stake or I could just stay on a blog where some may or may not find me…. Who Knows? Now well over 50, it really is about “the money” for my kids and retirement and care for my 89 year old mother… good thing I have scruples, just like you do, Jason!
    jj

  • Rob Golding says:

    That you get any ‘engagement’ at all is quite a feat when you consider …
    * people are (generally) lazy and self-centered, so any ‘comments’ tend to be self-promoting
    * you don’t make it ‘easy’ – it’s several clicks and lots of scrolling to be able to leave a comment
    * everyone-and-their-dog are telling people to get on facetweetnetbook forcing traffic to centralise
    etc.

  • Okay, thank you everyone who chimed in. I dearly appreciate all your time and effort.

    I picked James Stickel aka “Resale Renegage” as the winner, and the random pick winner was Jarrett Holmes. I’ll contact you both by email and set you up with a membership in the portal.

    Cheers πŸ™‚

  • JubilantJohn says:

    Congratulations James and Jarrett!
    Thank you again for your generosity, Jason!

  • Craig says:

    Jason, I know your contest is OVER… but just in case
    you come up with a “Better Late Than Never Prize”…
    I would like to offer the following suggestion for your readers:

    Create a *Video Contest* on your Blog
    with a chance to WIN a few Cool Prizes.

    I recommend you use “User-Generated” Video Capture Software
    on your Blog.

    Offering a prize for *video submissions* is a great way to gather fresh
    user-generated content from your customers, visitors and fans!

    A good Video Contest will boost awareness,
    improve engagement, increase Subscribers and Fans
    and ultimately, increase your Sales.

    To learn more about creating a Video Contests using
    user-generated video submissions, head on over to
    the following 3 websites:

    getbravo.com
    nimbb.com
    vidrack.com

    Make sure you read their Blogs and Testimonials…
    and Who Knows… maybe this will INSPIRE YOU to
    Create a Few Contests and SIGNIFICANTLY INCREASE
    USER ENGAGEMENT like you’ve never seen before!

    Hope you find this information useful. πŸ˜‰

    Craig

  • Williamroob says:

    Wow, great topic.Thanks Again. Much obliged.

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