Email Deliverability Tips With Chris Lang - EP: 44

Jun 28, 2016

On this week’s episode of The Profit Moffatt Show, we chat with The Email Deliverability Jedi Chris Lang all about email deliverability.

I kind of think email is like your brain in that it only works well when it’s opened. But if the emails are landing in the Promotions folder, or even worse the spam folder, they may never be seen, nor opened.

What is the promotions folder? See the 3 tabs on the image below. From left to right you see Primary, Social, and Promotions. You want to land in the Primary tab if you want the most amount of people to see your email. (See image below)…

Gmail Primary Tab

 

The truth is, many practices will land you in the promotions folder. In today’s podcast, Chris Lang is going to share ways to stay out of this folder and how to get more of your emails read.

Now before we start, it’s important to understand a few things. None of these rules or tips are absolutes. You may see people violating a variety of these things and still landing in the primary tab.

Also, this is not about trying to game Google or Gmail. Anytime you try to game Google, you’re running the risk of suffering a penalty that you’ll wish you away like a bad cold sore.

So, without further ado, here are the top 10 things you can do to try and remain in the primary tab. Let’s count them down backward from 10 to 1…

 

10. Give up the perception that your pretty emails matter. Often, those pretty emails could be hurting you more than helping.

9. Don’t email only when you’re promoting something. You should really strive for engagement with your emails subscribers and if all you do is pitch products, people will be less inclined to open your emails and engage with you.

8. Your emails should be optimized for mobile phones.

7. Business names will often land you in the promotions tab. Try using your real name instead of the company name.

6. Using lots of images and the same image in every email is an easy way to land in the promotions tab. You may want to rethink using that corporate logo in every email.

5. Too much HTML from templates and such can hurt you. HTML screams business, not a real person.

4. Don’t add the same signature file with a bunch of links in every email. You want to mix things up.

3. Try to keep emails to 1 or 2 links. Less is more. Normal people don’t send emails to friends with 5 or 6 emails in them, and you shouldn’t either.

2. Give people whitelisting instructions. Don’t just ask them to whitelist you, but provide them instructions.

1. Use one from address and stick to it. Also, don’t use free email addresses like Gmail or Yahoo.

 

If you’d like to learn more from Chris and even potentially hire him for consulting on your email best practices you can check out his website at www.emaildeliveryjedi.com.

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