Jason Moffatt, Author at Profit Moffatt - Page 8 of 8
Jason Moffatt

Author Archives: Jason Moffatt

Jason Moffatt is a former private detective turned internet marketer who uses his skills of keen observation and deductive reasoning to pinpoint the most reliable paths to success online. He’s passionate about helping entrepreneurs, health practitioners & those in the personal development space. Jason believes we’re all a work in progress and that each day presents an opportunity to be a little better than the last.


Guru Product Blueprints Opt In Pages

Today I want to share with you a new trend that I’ve seen taking place in the internet marketing world and break down why I think it’s working so well.

I also want to introduce you to Eben Pagan’s “Guru Product Blueprints” prelaunch material because…

1. Eben provides tremendous value in his free prelaunch videos.

2. If you resonate with the upfront value he gives, you may also be interested in his “Guru Product Blueprints“.


I first saw these type of opt in pages used by Ryan Deiss. Knowing Ryan as well as I do, I know he’s testing the heck out of these things. And therefore, they must be working well.

Below I’m going to show you 4 different type of opt in pages (aka: squeeze pages) that Eben Pagan is currently using in his Guru Product Blueprint launch. Whether or not you’re interested in the launch material is irrelevant. What I want you to focus on is the strategy being implemented with these pages.

Here are the four I’ve seen him rotating and testing…













So, lets break down what’s up with these pages…

First of all you can see they are pretty much just a simple image with a opt in form on them. Yep, it’s that simple.

But does this really work, and why?

Here is my educated guesses as to why I believe they work in certain markets (notice I said certain and not “all”)…

1. They are simple and there is very little distractions (except for a cute butt on a girly).

2. They employ pictures of a idyllic paradise (who doesn’t want to be hanging out at the beach right now? (pasty white albinos excluded).

3. This particular offer is challenging you by asking you to “Test Your Emotional Intelligence” (most of us are competitive in some sort).

4. It creates curiosity (what the heck is Emotional Intelligence?).

5. It offers you a FREE video (who doesn’t like free?). 

6. There is ONLY ONE OPTION! (giving people too many options often causes them to choose none.

After reviewing these 6 reasons it’s quite easy to see why a opt in page of this nature could potentially yield such a high rate of opt ins.

So my question to you is…

Does this compel you to sign up? Would you be open to trying a opt in page like this for your business?

I guarantee you’re about to see a whole lot more people mimicking this in the very near future. Of course once everyone and their grandmother has copied it, it will likely lose it’s effectiveness. But that’s ok because after that we can always test monkeys throwing poo or construction workers whistling at women from their scaffolding.

In the world of the internet, you just never know what is going to work unless you test it out.

So, how about testing your “Emotional Intelligence”?

Click Here To Test Your Emotional Intelligence and Learn How To Create Information Products That People Want To Buy! 


Profit Moffatt


SEO Advice You Probably Don’t Want To Hear

In todays post I’m going to give you some SEO advice that you probably don’t want to hear. However, if you follow this advice you’ll stand a far better chance of ranking well in the search engines over the long haul.

Yesterday I got a call from a friend I haven’t heard from in a while. It was nice to hear his voice and catch up on things we’ve missed over the last couple years.

Like many others, it seems his business sort of took a plunge recently and he’d begun moving in a new direction in his life and business, but like every entrepreneur I know, there’s a underlying addiction to all things internet marketing. He seems to be grasping at a handful of opportunities out there and was a bit unsure which one he should truly follow.

Now I will admit there are hundreds, if not thousands of ways to make a buck online. There is no end to the possibilities that exist. When one door closes, or a particular strategy seems to quit working, another one pops up around the corner. It never fails. And I reckon it will always be this way.

Anyhow, he asked me about a particular membership site that teaches a lot of SEO advice and whether or not I thought it was any good. I wasn’t going to name the service, but screw it… it’s called “Bring The Fresh“.

Bring The Fresh is run by a couple of guys named Kelly Felix (also known as the guy who created the infamous “Rich Jerk”) and Mike Long. Both are incredibly smart fellas. To be fully honest, I haven’t had the best relationship with these two over the years. I won’t go into specifics and spew out the drama, but lets just say I haven’t always liked the way these two have carried themselves.

Kelly Felix from Bring The Fresh

Kelly Felix from Bring The Fresh

Since Kelly parted ways from the Rich Jerk persona he’s grown up a lot, changed the way he does business and has proven himself to be a much nicer guy. I really dig that he’s into rescuing dogs, being a good dad and he treats his lady really good.

Lets move on.

There’s a ton of search engine optimization education out there and truthfully, I think most of it is rubbish and will actually hurt your sites more than it will help. However, I do believe that Bring The Fresh teaches very valuable information that you can learn and profit from. Keep in mind, I don’t claim to be a SEO wizard or know a whole lot about Google’s algorithm. What I do know is common sense.

And common sense tells me that if you are constantly trying to “game the system” or build links yourself in a manner that everyone else is doing, Google is going to catch up with you. Eventually they are going to spot trends and habitual behaviors that just don’t look natural and you’ll become a victim of one of their updates like Panda or Penguin.

So, here is the advice I gave my friend and the advice I’ve always given people over the years about SEO.

This is not a sprint, it’s a marathon. You need to ask yourself are you in this for the long haul or are you just trying to hustle a quick buck? I’m not knocking you if you just want to make a quick cash grab. It’s totally possible, it’s just not my strategy for the most part.

My strategy is as follows and it’s not a quick fix…

If you want to attain really kick ass rankings in the search engines, what you need to do is provide AMAZING content! This doesn’t mean hiring some Indian outsourcer to write articles for you, slapping together a mediocre blog post that is stuffed with keywords, and it surely isn’t about modeling or copying someone else. It’s not about using software to get a bunch of links really quick and I surely don’t advise you to buy links anywhere.

What I do advise you to do is be really awesome. Create content that is so good that people naturally just want to share it with their friends. You know the saying… “Build it and they will come”? It’s true if and only if what you build is so incredible that people just genuinely want to share it.

The hard part is it’s not exactly easy to create awesome content for most people. They don’t live a life that is exciting or share worthy, they may not possess good writing skills, their graphics might suck, they don’t know how to tell a story, etc etc. Lets face it, not everyone is talented in certain areas of their life.

And that is where the gold is. It’s in YOUR TALENT!

When you are talented, people will RUSH to your stuff. They’ll share it with friends, family and social networking peers. And this will take place without you having to ask or employ some marketing tricks or hacks. It will happen because what you are doing is true value.

If you continually keep delivering real value it will not go unnoticed. Your recognition and traffic likely will not come overnight, but when it does come it will be authentic, organic and won’t be subjected to Google’s lethal daggers that will drop you faster than a hot potato.

This post is not a knock on those teaching SEO services. Like I said, I actually think programs like Bring The Fresh are beneficial and can teach you a lot.

However, nothing and I mean nothing will ever beat you delivering AMAZING content that is so good that the world can’t help but share with others. So get out there and start producing something you love, something you can’t wait to share just for the pure enjoyment of affecting and changing someones life, not for the back link or search engine rankings.


Jason Moffatt

PS: One of the reasons I decided to actually name Kelly and Mike’s service Bring The Fresh is because beyond teaching just SEO services, they both create content that is so stellar that it naturally gets traction because of the quality in which they put into their work. They are both very gifted writers, witty thinkers, and are a perfect example of what I’m trying to talk about in this post.

Here’s an example of a blog post Kelly did that qualifies as AMAZING content…


It’s raw, honest and very refreshing in a industry full of mediocre bullshit.

If you’d like to give Bring A Fresh a whirl, give it a shot. Their customers rave about them like mad, and they clearly bend over backwards to make sure they take care of their people. It’s quite a leap from the days of the Rich Jerk.

Simply watch the video below if you’d like to learn more about these guys…

Bring The Fresh 2012

Bring The Fresh 2012


Do You Have A Money Room?

I’d like to ask you a very important question.

Do you have a designated “Money Room”?

Okay, let me explain.

A Money Room is a place where you go to be creative, work and bring in the moolah. Before I move into any new home I always ask myself… “Where is the Money Room?”

Last week I once again moved into a new home. I know, I know, it feels like my 236th move in the last two years.  It’s a stunning home built on the golf course in the cute little surf town of Encinitas just north of San Diego. I actually left the oceanfront in La Jolla to share this dream home with my beautiful new fiancé Andrea. We have big hopes and dreams for this place.

Anyhow, when we were shopping for a new home I was very persistent about having a cozy room that was conducive to making money. Without it, there is no way I could justify the astronomical rent.

So, whether you live in a Bel Air mansion or a Tallahassee trailer park, it’s essential that you have a place you can go to make your money. Your money room doesn’t have to be an elaborate and expensive place, it just needs to be a place that will inspire you and put you in the mood to start cranking out the loot cakes.

One quick tip is you can decorate your desk with a Money Tree as seen here. Hey, it’s worth a try.



PS: Here’s the new Money Room. It’s yet to be broken in and needs some decoration, but I think it’s a nice start.

The Money Room

The Money Room


How To Fast Forward Video Without Controls

Okay, this may totally amount to internet marketing cock-blocking, but I had to do it. So many people have voiced frustrations with this so I thought I’d help y’all out.

Over the last couple years I’ve heard one complaint more so than just about anything else in internet marketing, and that is frustration with videos that have no controls. These videos will not allow you to fast forward, or rewind, and don’t even think about hitting the refresh button or clicking anything on the page or you’ll have to start the entire video all over from the beginning.

Now there is a reason why these type of videos have become so common place. The bottom line is they work. People have preconceived notions all the time, and if you don’t force someone to sit through the set up of a video sales letter, it’s very unlikely that they will be interested in your product or service if they are allowed to see the price tag right away. Therefore it’s a clever tactic, it’s just a bit annoying.

However, I’m super impatient. While I understand why the marketers do this, I too just want to see the bottom line. Show me the pitch already. So, if you are anything like me, I think you’ll really dig this tip on how to fast forward videos without controls and watch them at your own pace.

You’ll need a free tool called the Free Wimpy Desktop FLV Player. You can pick it up for free by clicking here.

It works for Mac and PC and they don’t require you to opt in or anything. For instructions on how to fast forward the videos without controls, watch the video below.

Oh, quick side note…

When filming this video I just randomly picked this particular video to use as an example. I had no idea I’d get hammered with 11 (yes I said eleven) exit pops. It’s pretty comical. Please excuse the foul language.

Feel free to share this video with anyone you think it may help out.



PS: In the comments below you’ll see quite a few people have suggested various Firefox plug ins or other tools that will allow you to do the same thing. Also, keep in mind that not all videos are .flv files. Some may be .mov, .mp4, .wmv, .m4v, etc etc.

Thanks folks.

1 6 7 8